We are seeking a Paid Ads Specialist
📍 Location: Remote | LATAM (Colombia, Argentina, Peru, Mexico, Guatemala, Honduras)
🕐 Schedule: Monday to Friday, 8:00 AM to 5:00 PM EST
ABOUT THE ROLE
The Digital Marketing Specialist will execute and optimize digital marketing campaigns with a strong focus on paid social advertising through Meta Ads. This role supports B2B lead generation initiatives targeting the U.S. market, while contributing to content creation, landing page updates, reputation management, partner marketing activities, and performance reporting. The ideal professional has hands-on experience managing paid campaigns, leverages AI tools to improve efficiency, and can work across multiple marketing channels while delivering measurable results.
REQUIREMENTS
- 2+ years of experience in digital marketing, including paid social campaign management.
- Hands-on experience with Meta Ads Manager, audience targeting, budget allocation, campaign optimization, and A/B testing.
- Proven experience managing paid Meta campaigns for B2B audiences in the U.S. market.
- Advanced English level (C1+) for professional communication.
- Proficiency with Canva and AI tools such as ChatGPT for content and campaign asset creation.
- Experience analyzing marketing performance metrics and preparing campaign reports.
NICE TO HAVE
- Experience with Reddit Ads, Quora advertising, or community engagement platforms.
- Experience supporting affiliate marketing programs, email marketing initiatives, or landing page management.
RESPONSIBILITIES
- Execute, monitor, and optimize paid digital campaigns across Meta platforms.
- Develop and adapt marketing assets using Canva and AI-powered tools.
- Manage brand presence, reviews, listings, and engagement across relevant digital platforms.
- Build and maintain landing pages using existing templates while ensuring quality control.
- Analyze campaign performance, prepare reports, and provide optimization recommendations.
- Support partner marketing, affiliate initiatives, and cross-channel campaign execution.
